Rosie the Riveter as CaLPERS

This was a cover illustration I did this past Summer for Directorship Magazine. The concept was to show the strength in numbers with proxy statements of a very large California retirement System known as CalPERS. So they had the initial idea of using the well known image of Rosie the Riveter by illustrator J. Howard Miller's "We Can Do It!" - Many women first found economic strength in World War II-era manufacturing jobs.

So my idea was to show a similar image but with the proxies in her fisted hand. Which appropriately covered her face so that showed very little identity with a particular person or race. She needed to represent every person.



My intern at the time was gracious enough to pose for the reference shots and she did surprisingly well. The painting was done 90% as an acrylic painting. The type and logo was added in Photoshop.

They loved it show much for the cover they asked for 2 giclée prints of it to give as gifts to the leaders of CalPERS.