Ya Ya Kids

Just finished a series of 4 t-shirt illustrations for a new line of clothing geared towards Moms and kids. The company is called Ya Ya Kids. The business model is to have Moms post photos of their kids getting their "ya ya's out" doing crazy fun things. The visitors to the site and company would then vote on the photos to see which of them gets turned into an illustration used on t-shirt and other apparel. These would then be sold on the web site as well as in retail stores. We are just getting started and have high hopes. The illustrations are at the printer now being printed. Check back for actual pictures of the shirts and updated Ya Ya Kids website so you can buy your own.

After many rounds of concepting we decided to go with a Dick and Jane style applied to modern and sometimes irreverent subject matter. Most the the Dick and Jane illustrator worked in watercolors and white gouache. These watercolors were painted on Ampersand Aquaboard and then were modified slightly in Photoshop to touch up some colors and facial details. These are not the same backgrounds used for the t-shirts. The warm background texture was added in Photoshop. The shirt illustrations were set up to be more of a vignette so they would work on serveral different colored shirts. I will not post those until the launch of the shirts on the Ya Ya Kids website.